LONDON—Fishburn Hedges Group has launched a new digital creative agency, Brew, and announced two senior appointments to lead the new business. Brew is designed to bring together digital strategy and creative, user experience, and public relations expertise to create content and platforms to help brands become part of online conversations.
Steve Mulholland and Julian Blom have been brought on board as creative director and head of user experience respectively. They join managing partners Mobbie Nazir, former head of planning for MRM Worldwide, and Chris Reed, a Fishburn Hedges director with 15 years’ experience in communications, to make up the core Brew team, along with account manager Karine Delfourne.
Mulholland joins Brew having held a number of creative director positions at Crayon, JWT and Agency.com, where he was responsible for award-winning digital creative work for British Airways, BT & Nestlé. Blom’s background comprises over 15 years in user experience and interactive product design. He was previously director and lead user experience architect at LBi for clients including BT Tradespace, BT Consumer, Sony PlayStation and the COI.
Says Nazir: “Brew’s speciality is creating ideas and platforms that get audiences involved with brands and, as a result, helping brands become more involved in online conversations. We are as comfortable developing digital strategies and creative multi-channel digital experiences as we are listening to and then participating in social media spaces."
Prior to its official launch, Brew has been working with a number of Fishburn Hedges Group clients, including thetrainline.com, The Carbon Trust, Betfair, FRANK and HMRC.