LONDON—The Fishburn Hedges Group is bringing together its public relations and design business to create a single, unified communications business to reflect the increased demand for integrated corporate and consumer brand communications.
The move will see the integration of its three businesses: London and New York-based corporate PR agency Fishburn Hedges; consumer PR agency Seventy Seven; and branding and design consultancy Further.
The new firm will operate as Fishburn and will be made up of four core groups:
• Strategy, Planning & Insights, which Fishburn describes as “the strategic planning heart of the business in a communications world increasingly driven by research, data and analytics.” A dedicated team will focus on data and research-led insight, strategic consultancy, analytics and evaluation.
• Digital: A newly assembled team will combine the existing digital expertise of all three businesses.
• Creative: A new creative community from across the businesses will bring together brand design, digital creative, PR campaign creative and content creation.
• Client advisory. The new business will provide consultancy expertise from reputation management, financial communication and public affairs, to consumer brand communications, sustainability consulting, employee engagement, brand consulting and corporate reporting.
According to Simon Matthews, chief executive of the Fishburn Hedges Group: “In today’s connected world, multi-channel answers are needed to respond to the myriad of challenges facing clients. Solving those challenges requires real intelligence and brilliantly creative ideas to connect and engage with purpose and impact.”