NEW YORK—MWW Group has hired Antoinette Fitapelli to lead the firm’s fashion and image marketing practice. Fitapelli, who was named vice president of the firm’s consumer lifestyle marketing practice, has 15 years of fashion communications expertise, most recently as head and founding partner of boutique firm DFPR Group (formerly Deignan-Mann Public Relations).
At DFPR, Fitapelli led public relations programs for major fashion and lifestyle brands, including Pamella Roland, Andrea Jovine, Emilio Cavallini, Carlos Falchi Accessories and Bob Mackie. Prior to DFPR, she served as vice president of public relations at Kinney Shoe Corporation Previously and was account director at Ingalls Public Relations and J. Walter Thompson’s public relations division.
MWW has been named agency of record for Shoptrunkt.com, the online boutique website for Trunkt, a leading independent designer collective.