NEW YORK, June 10—Laura Grimmer, who launched the Washington, D.C., and New York offices of high-tech firm FitzGerald Communications, has opened her own firm in New York. Specializing in business-to-business technology and services companies, Articulate Communications will meet what Grimmer sees as a growing need for public relations services that deliver bottom line results.
“Six months ago, it became very clear to me that clients saw the benefit of the Articulate modus operandi: Concise messages, clear communications and rapid results,” said Grimmer. “Despite the economic downturn, technology companies still need the benefits of strategic communications programs, but many agencies aren’t set up to handle emerging companies. At Articulate, we’ve proven over the past year that we can attract and retain clients and generate positive, fast results.”
Grimmer says she took a purposely conservative approach to launching Articulate as an incorporated firm to keep overhead expenses down and maintain reasonable costs. She left FitzGerald in early 2001, took on clients in the latter half of last year, and opened the firm officially two months ago.
“Laura and the Articulate team have been critical at raising awareness and visibility of the company, as well as delivering the kind of results that have, in some cases, reduced our sales cycles and helped spur opportunities with companies not yet evaluating new Prescient offerings,” says Jane Hoffer, president of Prescient Systems, a client of Grimmer’s since December 2001. “The partnership we have with Articulate has been key to Prescient’s ongoing business success.”
Other clients include NewRoads, Made2Manage Systems and EurekaGGN.
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