Fleishman's McEwen Joins B-M to Head Midwest Region
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Fleishman's McEwen Joins B-M to Head Midwest Region

Bob McEwen, most recently senior partner and general manager at Fleishman-Hillard, has joined Burson-Marsteller as president and chief executive officer of the firm’s midwestern operations.

Paul Holmes

CHICAGO, April 22—Bob McEwen, most recently senior partner and general manager at Fleishman-Hillard, has joined Burson-Marsteller as president and chief executive officer of the firm’s midwestern operations. He takes over a position that has been vacant since Chet Burchett moved to New York last year and assumed responsibility as president of the firm’s U.S. offices.
 
At Fleishman, McEwen has responsibility for the Chicago, Minneapolis and Kansas City offices and worked with clients such as SBC/Ameritech, Kellogg, Office Depot, Land’s End and Harley Davidson.
 
As a member of the U.S. leadership team at B-M, McEwen will report to Burchett and will work closely with John LaSage, chairman of the Midwest region. He will be accountable for overall growth in the Midwest—the largest geographic responsibility in B-M’s U.S. operations.
 
Says McEwen, “I am joining the firm that sets the pace for our industry in thought leadership, the development of intellectual property and the management of knowledge. The opportunity to do new things, in new ways, is exciting. And I will have a chance to work with a team of people who have been worthy competitors in head-to-head pitches, a group I am very glad now to have on the same side.”
 
Before joining F-H, McEwen was general manager of the Detroit office of what was then Shandwick International. He also worked at Hill & Knowlton and Carl Byoir & Associates.
 
According to F-H spokesman Dave Senay, the firm “will immediately begin an extensive, but swift, internal and external search to fill what we believe to be one of the best management opportunities available in the agency industry today.” Added Senay, “We have great expectations for our Chicago office and will use this opportunity to invest further in its growth.”
 
In additional news, the Chicago office of Burson-Marsteller has been named as agency of record for Miller Brewing. The account, which is believed to be worth at least $1 million, is being consolidated at B-M, which previously had handled corporate work. Ketchum had handled the consumer portion of the account. B-M also handles corporate communications for Miller parent Philip Morris.
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