ST LOUIS—Fleishman-Hillard International Communications has formed a global practice group consolidating the firm’s sports marketing credentials. FH Sports Business will be led by co-chairs and senior vice presidents Jim Woodcock in St. Louis and J.J. Carter in San Francisco and will work through professionals throughout the firm’s 80 offices in 24 countries.
Fleishman-Hillard’s existing sports-related client work includes guiding professional teams through pitfalls of stadium relocation and global expansion, offering player advocacy support and media training to professional leagues, and providing public affairs and executive visibility expertise. But FH Sports Business will also help clients leverage the power and passion of sports properties to reinforce the value of their own brands.
Fleishman-Hillard clients include the NCAA, NHL, and numerous professional teams across all major sports leagues. It has also developed programs for pioneers of the sports marketers such as Gatorade, Nike, and Rawlings as well as national and global brands such as AT&T, Amgen, Nationwide, Papa John’s, and Visa USA.