DALIAN—Fleishman-Hillard International Communications has formed a global China practice designed to harness the global resources of the firm in support of Chinese companies expanding overseas.
The new practice draws on a worldwide network of senior Fleishman-Hillard practitioners with experience supporting Asian multinationals’ forays into new markets. The practice will help Chinese companies build awareness and brands; support mergers, acquisitions and cross-border financial communications; manage stakeholder relationships; and develop corporate social responsibility initiatives.
Joanne Wong in Hong Kong and Bill Black in Washington, DC are the global co-leaders of the practice. Wong is an executive vice president and senior partner who has counseled Chinese and Western companies on strategic communications and currently leads the firm’s client service division for the Asia-Pacific region. Black is a senior partner and co-chair of Fleishman-Hillard’s public affairs practice. He has also helped major Chinese companies navigate global expansion.
“Successful entry into new markets requires coordinated and sustained public affairs programs to build relationships, as well as corporate communications to establish the brand and the company behind it,” says FH chief executive Dave Senay said. “For companies seeking to raise capital as part of their expansion plans, financial communication and stakeholder management programs also are critically important.”
At the same time, FH is partnering with universities in the United States and Europe for a special China masters exchange program that will identify and nurture Chinese students who are seeking careers in communications. Initial partners are Stanford University in Palo Alto, California; George Washington University in Washington, DC; and Washington University in St. Louis, Missouri.