ST. LOUIS—Fleishman-Hillard has formed Fleishman-Hillard Sports Business, a multidisciplinary unit that will serve a wide range of clients including athletic teams and leagues, sports media channels, retailers, and consumer products companies.
The new venture will be anchored in the firm’s St. Louis headquarters and developed under the leadership of Jim Woodcock, who rejoins Fleishman-Hillard as senior vice president after eight years with the National Hockey League’s St. Louis Blues.
Fleishman-Hillard Sports Business will provide traditional communications expertise as well as a new lineup of sports-specific marketing and management services.
“Many clients and prospects with interests in sports have called on Fleishman-Hillard for services ranging from marketing communications to crisis and labor communications to public affairs,” says John Graham, chairman and chief executive officer. “We are looking to strengthen these existing capabilities and relationships, while adding services that create an exciting new area of service and growth for the agency.”
As senior vice president for marketing and communications for the St. Louis Blues from 1997-2005, Woodcock managed advertising and media buying, media relations, sponsorship and broadcast negotiations, ticket sales, community relations, diversity initiatives, public affairs, fan development programs, in-game entertainment, grassroots and amateur hockey marketing, publications, and the club’s radio, television, and online operations.
Before his tenure at the Blues, Woodcock was a member of Fleishman-Hillard’s marketing communications team, working for Anheuser-Busch and other clients.