HONG KONG—Fleishman-Hillard has formed a strategic affiliation with Auckland-based Eleven\PR, the public relations arm of the TBWA Group of companies in New Zealand. The two Omnicom-owned firms will leverage each other’s resources, capabilities and specialities to serve clients in New Zealand. FH will benefit from Eleven’s presence in the New Zealand market, while Eleven’s staff and clients will have access to Fleishman-Hillard’s entire global network.
“We respect New Zealand as a key strategic trade market within the Asia Pacific region, and in particular Greater China, where our firm already represents and promotes the New Zealand Trade & Enterprise and Comvita natural healthcare products ,” says Lynne Anne Davis, Fleishman-Hillard’s Asia Pacific president. “We are also focused on designing the most complete and effective integrated solutions for our clients.”
In Asia Pacific, the Fleishman-Hillard network includes 16 wholly owned operations across nine countries.
Eleven\PR offers special expertise in media relations, experiential and event marketing, branding, consumer activation and financial communications. In addition, Fleishman-Hillard and its clients will be able take advantage of the broader capabilities of the TBWA Group of companies in New Zealand, including brand design and management, direct response and customer relationship management, interactive marketing and web design, and advertising.