ST. LOUIS—Fleishman-Hillard International Communications has created a co-marketing and product development alliance with evolve24, a business analytics and research firm with capabilities in the measurement of perception, reputation and risk.
One key element of the partnership involves providing clients with powerful web-based analytical software called The Mirror that delivers data in near real-time to the desktop. The Mirror integrates both traditional media content and social media coverage, including conversation on Twitter, blogs and forums, trade publications, journals, wires, television, radio and news releases. It captures a continuous stream of information across all channels and analyzes it by a wide range of metrics such as stakeholder, topic, sentiment, share of voice, influence and reputation impact.
“evolve24, with its leading-edge technology, understanding of the global communications environment and commitment to excellence in client service, is an ideal partner for FH,” says Dave Senay, president and chief executive officer of Fleishman-Hillard. “Together, we are enabling our clients and account teams to measure and manage communications in a more informed, timely and effective way across the entire spectrum of conversation.
“The Mirror also provides a forward-looking picture of clients’ communications landscapes and enables us to anticipate issues, seize opportunities and actively manage reputation. The predictive nature of this technology acts like an early warning system, giving us the head start we need to anticipate and act.”
This partnership and new integrated media monitoring and measurement system add depth to Fleishman-Hillard’s existing research capabilities.