NEW YORK—The USA Bid Committee representing the U.S. Soccer Federation’s campaign to host the FIFA World Cup in 2018 or 2022 has named Fleishman-Hillard International Communications to drive its public relations and communications programs. FH will collaborate with the USA Bid Committee on a variety of communications platforms related to the bid, including campaign themes, public affairs, special events and other public relations initiatives.
According to David Downs, executive director of the USA Bid Committee, Fleishman-Hillard was selected because “it understands and shares our passion for the sport and the FIFA World Cup.”
The United States is one of nine candidate nations that have formally declared their desire to host to the competition in 2018 or 2022. The entire bid process will span 21 months.
The U.S. Soccer Federation is the latest organization to join Fleishman-Hillard’s roster of sports clients, ranging from teams and leagues to corporate sponsors and associations. The firm’s sports business practice group will spearhead the firm’s efforts.