KANSAS CITY—Fleishman-Hillard has formed an animal care practice group to serve growing consumer interest in the health and well-being of pets and other animals. The new practice will serve the strategic communications needs of organizations that offer companion animal and equine products and services to both veterinarians and consumers.
Some 63 percent of the U.S. population owns a companion animal of some kind and per-household spending on pets is at record highs with no signs of stopping. Animal health, a $40.8 billion global industry, is growing at a rate of 5 percent a year, faster than the general economy and faster than many other industries.
“These animals are an important part of our families. And there’s plenty of evidence that, beyond just companionship, they contribute to our emotional and physical well-being,” says Dave Senay, president and chief executive officer of Fleishman-Hillard. “So it’s not surprising that consumers are investing more and more resources in their quality of life.”
The firm’s Kansas City office sits at the epicenter of an “animal health corridor”—a region that has the world’s greatest concentration of animal health organizations. “As a result, we’ve seen an explosion in new products and services dedicated to this segment, including veterinary care, pet nutrition, pet travel and lodging, and specialty products,” said Catherine Haskins, co-chair of the practice and a senior vice president at Fleishman-Hillard Kansas City.