SAN FRANCISCO—Fleishman-Hillard has launched a new Customer Leverage Program, which provides business-to-business companies with a specialized service that enables them to use their customer base as a source of growth and competitive advantage.
The Fleishman-Hillard Customer Leverage Group, headquartered in San Francisco, delivers customer outreach programs that enhance clients’ public relations, sales, and marketing efforts by injecting the voice of the customer into their communications and promotional activities. The team has had success in providing leading-edge technology clients with customer advocacy, sales-support, and lead-generation services that extends to chemical manufacturing, transportation, food distribution, medical equipment products, and other business-to-business focused industries.
“Our Customer Leverage Group has created a unique offering that adds a new dimension of value to our existing business-to-business public relations and marketing programs across a wide variety of industries,” says John Graham, chairman and chief executive officer.
The group will be managed by Fleishman-Hillard vice president Maureen Welch and senior vice president Melissa Schoeb.
“Our Customer Leverage programs are based on a proven framework of communications elements to support sales and marketing business goals,” said Welch. “Message testing ensures that each client’s program is launched with the right benchmark messages and results-oriented activities. Then our team determines the best means to work with end-customers and channel partners, which are then mobilized – based on their preferred level of involvement.”