LOS ANGELES—Fleishman-Hillard International Communications has formed a global entertainment practice group. The practice will serve clients’ growing interest in incorporating entertainment into their overall marketing mix, including brand integration, celebrity spokespeople, digital strategies, targeted media relations, and red carpet events.
The new group will be overseen by David Stamper, senior vice president, partner, and general manager of Fleishman-Hillard Los Angeles. Michelle Mikoljak Stevenson, vice president at Fleishman-Hillard Los Angeles, will be co-chair of the practice.
"Entertainment is part of the fabric of our global society; it’s something that touches all of us in specific, emotional ways," says Dave Senay, president and chief executive officer of Fleishman-Hillard. "This new practice will guide companies and other organizations as they weigh their options for strategically using entertainment to create an emotional connection with their audiences.”
Other global co-chairs also include Sean Lashley, vice president at Fleishman‑Hillard’s