WASHINGTON, D.C.—Fleishman-Hillard International Communications has launched a new government marketing practice that will offer a full range of services and solutions to private-sector clients seeking or competing for business with the federal government.
The new practice, based in the firm’s Washington, D.C., office, will offer strategic communications counsel and planning, as well as sales, communications, advertising, and government relations support.
“The addition of this program strongly positions Fleishman-Hillard to provide comprehensive support to a growing number of our clients who want to take advantage of opportunities to provide goods and services to the federal government,” says chairman and CEO John Graham.
To support the new practice, Michael Boyland, the former director of federal sales for Sprint, is joining the firm and will specialize in providing sales and government contracting counsel. He will work alongside George Thompson, who will spearhead the mainstream communications and corporate reputation team, and Matt LaRocco, who will lead the government relations component of the new capability.
Fleishman’s Washington-based advertising agency, GMMB, will provide creative and advertising services, and its newly acquired public affairs firm, Strat@comm, will also provide strategic counsel.