ST. LOUIS—Fleishman-Hillard has promoted Danielle Hurtt to vice president and director of marketing. In her new role, Hurtt will develop and direct an integrated corporate marketing program to promote the firm’s brand worldwide. Her major areas of responsibility will include oversight of earned, paid and social media, marketing of the agency through its various websites, and coordination of industry recognition programs, marketing events and branded research.
“The approach to effectively market a professional services firm has shifted dramatically in recent years,” said Dave Senay, the firm’s president and chief executive officer. “The convergence of online with offline media, the rise of ‘conversation marketing’ and ‘social business’ all open the door to a new wave of highly targeted, engaging and effective means of reaching our key audiences.”
Hurtt will also work with the firm’s regional presidents and senior managers to intensify local marketing efforts and will chair the Fleishman-Hillard brand council. She will report to Kurt Wehrsten, the firm’s vice chairman of operations.
Hurtt joined Fleishman-Hillard’s St. Louis headquarters office in 2003 as a member of the marketing communications team.