AMSTERDAM—Fleishman-Hillard International Communications has named Harald Simons, managing director of its Amsterdam office, to the additional position of marketing director for Europe, the Middle East and Africa. In a newly created role, he will lead Fleishman’s EMEA efforts to increase the visibility of the brand, proposition and professionals in the region.
Simons will operate out of Amsterdam and work closely with the firm’s two regional directors for Europe and South Africa, Kevin Bell and John Saunders, as well as regional COO Guillaume Herbette and the rest of the European leadership team.
“Continuing to expand the visibility and momentum of the Fleishman-Hillard brand in the EMEA region is a top priority,” says regional president Dave Senay. “Harald has a wealth of experience in the consulting, commercial, content and creative aspects of the communications profession and has already developed various building blocks that bring our agency in the region closer to our existing clients, and to new international prospects.”