BEIJING—Fleishman-Hillard International has formed a strategic alliance with Pegasus Communications, a fast-growing agency based in Beijing. The new alliance builds upon a number of successful cooperative ventures between the two firms, including a recent crisis management and media training program for a leading domestic manufacturer.
Together, Pegasus and Fleishman-Hillard will have a professional team with more than 60 staff serving Beijing, Shanghai, and Guangzhou.
According to Li Hong, FleishmanHillard managing director of China, “This alliance creates a brand new mode for closer cooperation between international communications firms and local agencies. Fleishman-Hillard brings a wide range of professional expertise, a strong culture of client service, and cutting-edge international marketing communications capabilities, combined with a powerful international network. Pegasus has extensive local resources and a proven ability to execute client programs. Together, we can provide tremendous value to both domestic and foreign companies who aim to develop opportunities in the China market.”
The alliance will service clients in a number of traditional PR areas, including media relations, market promotion, information technology, and financial communications. The two partners will also cooperate to provide brand communication consulting, public affairs, government relations, database marketing and sales, network promotion, and corporate sponsorships.
Says Steven Cao, managing director of Pegasus, “Our integrated marketing communications capability will add particular value to the alliance. We can provide our clients with the kind of comprehensive solutions that are so important to quickly developing domestic brands.”