CHICAGO—Fleishman-Hillard has been selected to provide global corporate and marketing public relations support to troubled telecommunications giant Motorola. The account is believed to be worth in the high seven figures.
Fleishman referred all questions about the win to Motorola, and the company’s director of external communications Charles Kaiser issued a brief statement acknowledging that the company “has selected Fleishman-Hillard to partner with us in building awareness and context around our global vision of seamless mobility and in communicating effectively across our business units and product lines to audiences worldwide.”
Motorola is one of the largest players in the cell phone business, with about 25 percent of the U.S. market, and has significant cash reserves. But its profits have declined, its stock price is down 30 percent since last October, and it announced plans last month to lay off 3,500 workers. The company has also attracted the attention of billionaire investor Carl Icahn, who would like to see the $11 billion cash it has stockpiled used to buy back shares—although the company has already used close to $5 billion for buybacks and to raise its share price.
Hill & Knowlton, which was Motorola’s agency of record, is believed to have been among the finalists for the account, along with its WPP sister agency Burson-Marsteller.