ST. LOUIS—International public relations firm Fleishman-Hillard has renamed its FH/GPC lobbying subsidiary Fleishman-Hillard Government Relations and named former U.S. Representative Larry LaRocco, a senior lobbyist with Fleishman-Hillard since January 2002, to lead the unit.
Fleishman-Hillard Government Relations will provide strategic counsel and government relations services to clients with issues pending before the U.S. Congress and Executive Branch agencies. The firm’s specialties will include international trade; banking and finance; energy and natural resources; homeland security; strategic marketing to the federal government; healthcare; technology; transportation; and state and federal appropriations.
According to FH chairman and CEO John Graham, “This announcement reinforces our commitment to the continued growth of this practice and to the Fleishman-Hillard brand of strategic communications services.” LaRocco’s “experience in government and the private sector make him the perfect choice,” to lead the new unit, Graham added.
LaRocco, meanwhile, says he was excited by the possibility for integrated communications programs that draw on Fleishman’s public affairs practice, one of the industry’s largest. “Unlike other firms, where barriers exist between government relations shops and their public relations parents, I’m proud of the fact that over 40 percent of our business comes from our relationship with Fleishman-Hillard. Today’s branding announcement will only enhance that relationship.”
The firm also announced three additions to the Fleishman-Hillard Government Relations team in Washington, D.C. John McCamman, former chief of staff to U.S. Representative George Radanovich (R-Cal.), has joined as a senior vice president responsible for developing strategic alliances between the government relations practice in Washington, D.C., and Fleishman’s four public affairs offices in California. Paul Sweet, former chief of staff to U.S. Representative Vic Fazio (D-Cal.), has joined as senior vice president with responsibility for managing federal and state issues affecting California clients and for
the firm’s appropriations practice. And Fred Hutchison, an experienced government relations and public
affairs practitioner, has joined as a vice president in the financial services and commerce practice.