Fleishman, Weber Shandwick Top Asia-Pacific SABRE Nominations-Part 2
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Holmes Report

Fleishman, Weber Shandwick Top Asia-Pacific SABRE Nominations-Part 2

Fleishman-Hillard and Weber Shandwick lead the way with 19 finalists each in our inaugural Asia-Pacific SABRE (Superior Achievement in Branding and Reputation) Awards competition, which attracted close to 400 entries from across the region.

Paul Holmes

Launch of HSBC Green Credit Card—HSBC with Hill & Knowlton Hong Kong  
50th Anniversary of LEGO—LEGO Australia with Zing  
Turn the Page: Redefining the Paper Dictionary—Iwanami Shoten, Publishers with Dentsu Public Relations Inc. 
ION Orchard – Creating a Mall Above All—ION Orchard with Weber Shandwick 
Vodafone's Decisive Moments F1 Sponsorship Activation—Vodafone Australia with Pulse Communications Pty Limited    

The Launch of Dyson Airblade—Dyson with Fleishman-Hillard Hong Kong       
Introduction of Smart Car to China—Mercedes-Benz (China) Ltd. with Fleishman-Hillard China         
BlueScope Tank A Day Challenge—BlueScope Steel with Pulse Communications Pty Limited       
GMnext Drives Online Auto Advocates in China—General Motors with Weber Shandwick
Building a Leadership Position in Testing and Safety for UL China—Underwriters Laboratories with Hanmer MS&L China 

FOOD AND BEVERAGE               

Launching Cascade Green - 100% Carbon Neutral Beer—Foster's Group Ltd. With Pulse Communications Pty Limited     
Hong Kong Wine & Spirits Industry Coalition Tax Campaign—Hong Kong Wine & Spirits Industry Coalition with APCO Worldwide
Coca-Cola Sparks Olympic Pride and Excitement Across China with “Shuang” Campaign—Coca-Cola with Hanmer MS&L China
Wattie's Volunteer Coach of the Year 2008—Heinz Wattie's with Network PR     
Piranha Bites Back, Overturns Product Recall—Tixana with Hill & Knowlton    



Promoting 'Life Without Limitations—Ossur with Hanmer MS&L Asia    

Novartis Pharma K.K – Roll Up Your Sleeves, Japan! (RUYSJ!)—Novartis Pharma KK (NPKK) with Cosmo Public Relations Corporation      
Flora Pro-Active - Lowering The Nation's Cholesterol—Unilever Australia with Pulse Communications Pty Limited     
Breaking Through the Sex Taboo: Durex AIDS Day Event 2008—Durex with Weber Shandwick 
The Launch of Oral Contraceptive YAZ – Less is more with 24/4—Bayer Schering Pharma with Weber Shandwick     


Perception Change Campaign—Microsoft with Hill & Knowlton Thailand      

HP Total Care Campaign  China—Hewlett-Packard Co., Ltd. with Burson-Marsteller China     
Best Programme in the Technology Sector—Microsoft with Howorth
Launching the LG Viewty Phone in Style—LG Electronics with Hanmer MS&L China
Influence the Influencers—TCL with Fleishman-Hillard China  

TRAVEL AND LEISURE               

Lighting Up a Global Audience with the Royal Cremation Ceremony—Ministry of Culture and Tourism of the Republic of Indonesia with IndoPacific Edelman     
HSBC Champions – Asia’s Undisputable Major—IMG Golf Shanghai with Weber Shandwick     
Tourism Australia: See The Movie: See The Country—Tourism Australia with Pulse Communications Pty Limited     
Racing Against Ping-pong and Formula One: A1GP’s Reputation Building Campaign in China—A1GP World Cup of Motorsport with GolinHarris       
Creating the India Art Summit and Promoting India's Artistic Creativity Nationwide and Around the Globe—India Ministry of Culture with Hanmer MS&L India    

PUBLIC SECTOR               

Countdown to Beijing 2008 – Delivering—BOCOG with Hill & Knowlton    

Prove that You Love Me—Darwin City Council with Creative Territory     
Trials of Advanced Screening Technologies at Australian Airports—Department of Infrastructure, Transport, Regional Development and Local Government with Reputation Pty Ltd     
Smart Power 2007/8 – Promoting a Sustainable Lifestyle—Hong Kong Electric Holdings Ltd.     
South of the Sahara, East of the Sun: A New Start for Sino-South African Relations—South African Department of Foreign Affairs with Weber Shandwick     

NOT FOR PROFIT               

Fund Promotion of Global Campaign SightFirst II in Asia and Humanitarian Services in China— Lions Club International with Hanmer MS&L Hong Kong   
The Cultural Year of Greece in China—Greek Ministry of Culture with Upstream Asia     
World Blood Donor Day 2008—New Zealand Blood Service with Network PR     
Public Awareness on Indonesian Quarantine Strengthening Program–The Government of the Commonwealth Australia - Australian Quarantine and Inspection Services (AQIS) with IndoPacific Edelman     
Night Festival at the National Museum of Singapore—National Museum of Singapore with Communications DNA     

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