SINGAPORE—FleishmanHillard has hired Wunderman veteran Michel Mommejat as the firm's new head of digital engagement in Asia-Pacific.
Based in Singapore, Mommejat takes on a regional MD role, reporting to Asia-Pacific president Lynne Anne Davis.
Mommejat was most recently Asia-Pacific MD of Wunderman unit AdPeople Worldwide, while also overseeing the Wunderman's Asia-Pacific operations. He leaves the WPP firm after seven years, prior to which he spent six years with TBWA's Tequila operation in Japan.
Fleishman's Asia-Pacific digital operations were previously oversee by digital integration head Don Anderson, who departed the firm to take charge of We Are Social Singapore last year.
As part of his new FH role, Mommejat will serve as regional innovation lead for FH ContentWorks, the content unit that the firm has been rolling out worldwide in recent months. In Asia-Pacific, the division so far includes content studios in Singapore, Beijing, Hong Kong and Tokyo.
"Michel brings the ideal combination of innovation excellence, global brand management mastery, and a collaborative spirit that will make him extremely busy and successful at FleishmanHillard," said Davis.
"He will play an active role in shaping FleishmanHillard as the agency of the future in Asia by connecting brands and people with a global data-driven insights approach to content creation, social engagement, commerce, measurement and optimization."
Mommejat will work closely with FleishmanHillard regional MD of strategic integration and planning Mickie French, who is also based in Singapore, which is becoming a significant digital and social media center in Asia and for the agency.
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