TALLAHASSEE—Florida public relations firm Ron Sachs Communications has acquired What’s Next Marketing, a full-service social and digital media and marketing firm. The acquisition includes all of What’s Next Marketing’s key staff, clients and resources.

Sachs, with offices in Tallahassee and Orlando, will blend its existing SachsDigital division with What’s Next to create a new digital division called What’s Next Marketing under the leadership of What’s Next founder Ryan Cohn.

Cohn founded What’s Next Marketing in 2009 and quickly built it into one of the largest full-service independent social media firms in the Southeast.