MILWAUKEE, WI—Foremost Farms USA has named Morgan&Myers as agency-of-record in an effort to consolidate the company’s marketing efforts with a focus on an integrated customer and brand strategy.
Based in Baraboo, Wis., Foremost Farms is a major dairy cooperative owned by 3,700 dairy farmers. Its retail brands include GG Golden Guernsey Dairy, Morning Glory and Grip It. Sip It. It also markets a variety of cheese products and dairy-based ingredients to the food processing, foodservice, pharmaceutical and feed industries.
“We selected Morgan&Myers because they understand our business from pasture to plate,” says Joan Behr, director of employee relations and communications for Foremost Farms. The assignment, says Behr, is to develop a multi-year campaign that will strengthen the cooperative’s corporate and retail brands at all levels.
“Our audiences include everyone from our member-owners, to employees, to companies that buy our cheeses and ingredients, to retailers and consumers. In Morgan&Myers, we have found a firm that understands the interdependence of the entire food production system.”