LONDON—Porter Novelli has been selected to handle public relations for Forevermark, the diamond brand from the De Beers group of companies, after a competitive three-way pitch. The agency will begin work immediately on a global consumer campaign.
The integrated campaign will launch across key Forevermark markets including China, Hong Kong, Japan and India and aims to raise brand awareness through media relations and talent endorsement. The team, led by Porter Novelli director Emily Buckland, has also been appointed to handle a second, design-led campaign later on in the year.
“Porter Novelli’s brief focuses on building awareness of the brand and in particular the Forevermark inscription,” says Anna Gorham, head of PR at Forevermark. “We are confident that Porter Novelli will deliver creative campaigns that will help bring these messages to life for our target consumers.”