Former B-M Exec to Head Public Affairs for AICPA
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Former B-M Exec to Head Public Affairs for AICPA

The American Institute of Certified Public Accountants has appointed James O’Malley, chairman of the creative and advertising practice at Burson-Marsteller, as senior VP, public affairs. He replace John Hunnicutt, who is retiring.

Paul Holmes

NEW YORK—The American Institute of Certified Public Accountants has appointed James O’Malley, chairman of the creative and advertising practice at Burson-Marsteller, as senior vice president, public affairs. He replace John Hunnicutt, who is retiring.
 
In his new role, O’Malley will head the Institute’s Washington, D.C. office, reporting directly to the president and chief executive officer Barry Melancon, at a time when the accounting industry is under intense media and political scrutiny. He will direct the organization’s activities in Congressional and political affairs, regulatory affairs, public relations and communications, relations with state CPA societies, academic affairs and career development, minority initiatives, and women and family issues.    
 
“We conducted a comprehensive national search for the best talent to lead our external and member communications efforts,” said Melancon. “Jim brings an extensive background in communications and media relations, public affairs, and national and state government affairs to the accounting profession at a crucial time. Obviously, the profession faces significant challenges and we look forward to the breadth of Jim’s experience as being a significant contributor to the decisions that will be made related to the CPA profession and the AICPA’s future.”
 
At B-M, O’Malley’s responsibilities included oversight and management of the business-to-business advertising, corporate reputation advertising, and integrated communications functions. He was previously CEO of Burson-Marsteller Australia.
 
“We have entered a period of fundamental change in social, economic, and political dynamics,” he says. “As a result, the complexity of any communications challenge is much greater than ever before. It demands an integrated approach, a global view and swift action. There could be no more exciting challenge for me, professionally and personally, than helping the AICPA to fully achieve its goals and vision in the years ahead.”
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