LONDON—Fleishman-Hillard International Communications has named Carlos Lareau, who resigned as chief operating officer at Burson-Marsteller earlier this year, to the position of senior vice president and senior partner. In a newly created role, he will work with Fleishman’s European organization to further develop its geographic presence and capabilities in Europe, the Middle East, and Africa.
Lareau, who will be based in Barcelona, will report to Dave Senay, the firm’s regional president for EMEA, and will work closely with the firm’s leadership team in the region.
“Continuing to expand the power and presence of the Fleishman-Hillard brand around the world is one of our firm’s top priorities,” said Fleishman-Hillard chairman and chief executive John Graham. “We can only accomplish that objective by attracting the top talent in our profession.”
Lareau was chief operating officer at Burson-Marsteller, where he was a member of that firm’s executive board. During his 15-year tenure there, he held a variety of management and client-service positions, including CEO for continental Europe, managing director for Southern Europe, CEO for Spain and Portugal, head of international development and client service, and managing director of the firm’s Barcelona office.
Lareau also has broad experience as a corporate communications and public affairs counselor in Spain, across Europe, and in Latin America. In the corporate arena, Lareau has counseled clients and led multinational teams for companies such as ABB, Schering AG, HSBC, Danone, BASF, BUPA, Boeing, Pfizer, Telefonica, and Unilever.
In the 90s, he served as executive vice president for communications and EU affairs at Pharmacia & Upjohn, based in Paris. Previously, he spent 14 years in print, news agency, and broadcast journalism in Spain’s three leading media groups.