NEW YORK—Former business journalist Toddi Gutner has joined BlissPR as a senior strategist in its New York office. Gutner will focus on helping clients get their stories out via digital media to enhance their brands. She will also consult on thought leadership and survey programs, provide media training, and help with business development.
Gutner has covered the financial markets, personal finance, management and leadership issues and women in business for print, television, radio and the web at Forbes Magazine, BusinessWeek, The Wall Street Journal, among other publications. She was an associate editor at BusinessWeek magazine for 11 years where she became the first woman columnist there when she created and wrote a popular and well-respected print column called Hers. She currently contributes regularly to several business and financial publications.
In 2007, Gutner launched a media strategy and corporate communication practice that creates strategies to help small to mid-size companies market to the media. TLGutnerLLC also develops corporate marketing materials as well as other content creation services.
Prior to becoming a journalist, Gutner was as an economic analyst for five years at National Economic Research Associates, a private economic consulting firm in Washington, DC.