SAN FRANCISCO—Larry Shushan, a corporate communications executive with nearly 25 years of experience, has joined Manning Selvage & Lee as senior vice president in its San Francisco office.
Shushan, who has served in communications leadership positions at Chevron Corporation (now ChevronTexaco) and at The Gap, has expertise in reputation management and crisis and issues management. He co-led the development and execution of a global communications plan for Chevron’s merger with Texaco, staying on with the company through 2002 as its interim corporate communications general manager.
He had previously managed the company’s media relations and executive communications department for 10 years, working on communications programs for many high-profile projects and issues, including the business ramifications of the Persian Gulf War and the formation of Chevron’s early joint-venture projects in the former Soviet Union and, later, with Kazakhstan.
From 1996 to 1999, Shushan was Gap’s first vice president of corporate communications and public affairs, creating a new department focused on building and enhancing the company’s reputation,
leading internal and external communications as well as government relations, environmental affairs and Gap Foundation.
At MS&L, Shushan will work closely with crisis and issues management leader Larry Kamer in the further development of an experienced corporate and public affairs team on the West Coast. Most immediately, Shushan will manage MS&L’s relationship with ChevronTexaco and other large corporate clients.