SACRAMENTO—Burson-Marsteller has named Jason Kinney to lead its northern California public affairs practice. Kinney, previously a communications advisor to former California Governor Gray Davis, will be a director in B-M’s Sacramento office.
Kinney will help Burson-Marsteller grow and expand capabilities in California’s state capital. His focus will be on public affairs, strategic communications, ngo marketing and management, coalition building, media relations, and the initiative and referendum practice.
Prior to joining Burson-Marsteller, Kinney founded his own public affairs practice, The Kinney Company, where clients included Governor Gray Davis, State Senator Don Perata, Elaine Alquist for Senate, Station Casinos, Kenwood Investments, the Meruelo Group and the San Francisco Deputy Sheriffs’ Association.
Before that, for more than four years, Kinney served as senior communications advisor and chief speechwriter to Governor Gray Davis, where he led message development, framed new policy initiatives and wrote or supervised nearly 1,200 speeches.
“The Schwarzenegger era has elevated the public-affairs playing field in Sacramento,” said Kinney. “Every player in town now recognizes the imperative of having a strong statewide public-affairs capability. Only Burson-Marsteller can offer the right mix of local strategic execution and global gold-standard communication tools.”