WASHINGTON, D.C.—Kevin Keane, former assistant secretary of public affairs for the U.S. Department of Health and Human Services from 2001 to 2005, has joined American Beverage Association as senior vice president for communications.
At HHS, Keane was a senior advisor to Secretary Tommy Thompson, managing all aspects of the department’s communications, from Medicare funding to bio-terrorism preparedness to multi-million dollar advertising and public service campaigns. Earlier, he served as deputy chief of staff for then Wisconsin Governor Thompson, where he managed communications, appointments, constituent relations and the Wisconsin State Office in Washington, D.C.
As chief communications officer for ABA—which represents manufacturers of bottled water, juice, juice drinks, sports drinks, regular soft drinks, zero- to mid-calorie soft drinks, teas and dairy-based beverages—he will direct the ABA strategic communications program, working with member companies and allied organizations.
The non-alcoholic beverage industry employs more than 211,000 people and produces annual U.S. sales in excess of $88 billion.