PLEASANTON, CA—Brad Whitworth, a 24-year veteran of Hewlett Packard who left the company last year as a result of its post merger restructuring, is joining PeopleSoft, the world’s second largest enterprise application software company, as director of internal communications.
PeopleSoft, which has about 12,000 employees and revenues of $2.3 billion, has made headlines over the past year as the subject of hostile takeover bid launched by Larry Ellison’s Oracle Corporation.
Says Whitworth, “I’m excited about the professionalism of the people I get to work with and the chance to build on a solid internal program that’s been developed in a relatively short period of time. PeopleSoft is doing some great work and want me to bring some strategic thinking, solid writing and innovative leadership to the function.
“I’m also delighted because the company is a true believer in measurement and evaluation.”
Whitworth was most recently executive communications manager for HP’s personal systems group, based in Cupertino, responsible for executive presentations, and investor, media and analyst relations for HP’s personal computer organization. Before that, he managed Y2K communications and marketing and for the prior eight years, he was international communications and public affairs manager responsible for media relations, marketing communications, government affairs, philanthropy and employee communications for HP’s operations in Asia Pacific, Latin America, Europe and Canada.