Former Maytag Exec to Head PR at Flynn Sabatino & Day
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Former Maytag Exec to Head PR at Flynn Sabatino & Day

Thomas Schwartz, formerly vice president of corporate communications at Maytag Corporation, has been named senior VP and director of a new corporate communications practice at Ohio advertising agency Flynn Sabatino & Day.

Paul Holmes

  DAYTON, August 17—Thomas Schwartz, formerly vice president of corporate communications at Maytag Corporation, has been named senior VP and director of a new corporate communications practice at Ohio advertising agency Flynn Sabatino & Day.
 
At Maytag, a $4 billion company that includes brands such as Jenn-Air and Hoover, Schwartz was responsible for a broad range of corporate communications functions, including executive communications and speechwriting, communications to the financial community, corporate-wide internal communications, and media relations. 
 
At Flynna Sabatino & Day he will be creating a public relations department with a similarly broad portfolio, looking initially at least to expand the range of services the agency can offer existing clients.
 
“When I first started talking with [agency president] Garry Day, he was hearing from his clients a need for a broader view and a more integrated approach,” says Scwhartz. “Many clients were looking for an approach that combined CEO messaging and internal communications and advertising. My experience in 15 years on the corporate side was that there was a blurring of those disciplines, that we spent a lot of our time pulling them together.”
 
FS&D, which is headquartered in Miamisburg with offices in Columbus, Cincinnati, Cleveland and Dayton, had a small PR department of about three people, focused primarily on media relations. Under Schwartz, that department will expand in terms of size and offering.
 
“We are excited to add Tom to the agency as we redefine what traditionally has been viewed somewhat narrowly as a public relations practice and build a broader capability in strategic corporate communications,” says Day. “The requirement today is for strength in communications strategy, executive and financial communications, internal communications, public relations and media relations—the entire spectrum of corporate communications.”
 
Schwartz, who joined the firm in July, has already met with several clients and says there has been enthusiastic support for the idea of an integrated offering. The agency’s clients include Cincinnati Bell, Borden, and Franciscan Health System.
 
Prior to joining Maytag, Schwartz held positions in corporate communications at Mead Corporation and at American Airlines.
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