Former NBC Exec Rutledge Joins Cohn & Wolfe Corporate Practice
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Former NBC Exec Rutledge Joins Cohn & Wolfe Corporate Practice

Cohn & Wolfe has appointed Joe Rutledge executive vice president and head of the firm’s global corporate practice. Rutledge is best known for developing marketing communications campaigns for brands like General Electric’s NBC, Priceline.com and General Mills

Paul Holmes

NEW YORK—Cohn & Wolfe has appointed Joe Rutledge executive vice president and head of the firm’s global corporate practice. Rutledge is best known for developing marketing communications campaigns for brands like General Electric’s NBC, Priceline.com and General Mills. He also has created a variety of branded entertainment properties, and has launched several consumer-oriented online businesses. 

 

As global corporate practice leader, Rutledge will lead a team of Cohn & Wolfe professionals providing strategic counsel in a range of corporate affairs functions, including reputation management and brand positioning, crisis communications, CEO and CFO positioning, and internal communications. He will also collaborate with the agency’s digital and sustainability practices to develop global, cross-channel marketing programs.

 

Prior to joining Cohn & Wolfe, Rutledge managed corporate reputation for NBC, where he played a central role in the establishment of CNBC and a number of Olympics programming initiatives. Earlier, he helped launch several food brands at General Mills as vice president of marketing communications. And, for more than 20 years he has provided counsel and media strategies for members of Congress and a range of philanthropic organizations.

 

Most recently, Rutledge served as a partner at Blitzen Ventures, a marketing, advertising and business strategy firm, where he produced media campaigns and provided strategic counsel to a diverse array of technology, media, entertainment and public affairs clients. He also served as chief marketing officer for Priceline.com’s affiliate businesses.

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