Former NHS Director of Planning Joins Bell Pottinger
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Former NHS Director of Planning Joins Bell Pottinger

Alasdair Liddell, the former national director of planning for the National Health Service, has joined Bell Pottinger Group as health sector senior counsel, to help the group pursue new business opportunities in the public health and related sectors.

Paul Holmes

LONDON—Alasdair Liddell, the former national director of planning for the National Health Service, has joined Bell Pottinger Group as health sector senior counsel, to help the group pursue new business opportunities in the public health and related sectors. According to Kevin Murray, chairman of Bell Pottinger Group, “There are significant market opportunities in health, with major communications challenges arising from service re-design and the IT investment program, and with many new private sector entrants to the market in NHS services. Alasdair’s NHS career spanned 23 years, 12 of them at CEO level, managing hospitals and health authorities in London and East Anglia, and he will be invaluable in helping us to provide solutions to the people who have to lead these changes in the NHS.” In 1994 Alasdair joined the Department of Health as the first director of planning for the NHS, where his board-level responsibilities included NHS planning and priorities, IT and information services, NHS communications, and national policy for primary care.
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