Former Novartis Brand Chief Renner Joins Branding Institute
Charting the future of public relations
Holmes Report
CEO

Former Novartis Brand Chief Renner Joins Branding Institute

Markus Renner, former head of corporate brand management at Novartis International has joined the Branding-Institute, a Swiss consulting firm, as managing partner.

Paul Holmes

BERN—Markus Renner, former head of corporate brand management at Novartis International has joined the Branding-Institute, a Swiss consulting firm, as managing partner. According to Branding Institute partner Marco Casanova, Renner—who was a Branding Institute client while at Novartis—will strengthen the firm’s expertise in reputation management.

Renner was responsible at Novartis for the re-launch and the maintenance of the global corporate brand along with the establishment of a worldwide reputation-oriented stakeholder management system. Before joining the Swiss pharmaceutical giant in 2004, Renner held several senior communication positions for Bayer in Leverkusen and worked in the German operations of international public relations agency Burson-Marsteller as well as doing journalistic freelance work.

 

Branding-Institute AG was founded by Marco Casanova in 2002 and represents global and medium-sized companies from different sectors as well as international organisations and industry associations.

View Style:

Load 3 More
comments powered by Disqus