PHILADELPHIA—Victoria “Torie” Clarke, the former Hill & Knowlton executive who came to national prominence as Pentagon spokesperson during the invasion of Iraq, has been named senior advisor for communications and government affairs at Comcast Corporation as the cable giant faces numerous big public policy issues.
Clarke will help lead Comcast’s integrated strategic communications and government affairs efforts and will help coordinate Comcast’s efforts in the communications and government affairs arena with other members of the cable industry. She will report to Comcast executive vice president David Cohen.
Clarke served most recently as assistant secretary of defense for public affairs, and was widely credited as the architect of the strategy of embedding reporters with military units in Iraq, securing largely uncritical media coverage of the invasion. She previously served as press secretary for former President Bush’s 1992 re-election campaign, as a close advisor to Senator John McCain (R-AZ), and as assistant U.S. trade representative during former President Bush’s administration.
In the private sector, Clarke has served as president of Bozell Eskew, as head of the Washington office of Hill & Knowlton, and as vice president of the National Cable & Telecommunications Association, where she helped develop the first television ratings system.
“Torie brings to Comcast a depth of experience in communications and government, and enjoys a sterling national reputation as a trusted communicator. We are delighted that she has agreed to join the Comcast family,” says Brian Roberts, president and CEO of Comcast. Adds Cohen, “As Comcast continues to grow, we face exciting opportunities in government and communications. Torie will help lead our integrated communications efforts as we continue to build the company.”
Comcast could potentially be impacted by regulatory proposals, including one to raise the FCC’s current cap on ownership of cable operators by a single company; another that would limit cable rate increases; and another that would regulate cable companies that provide high-speed Internet service under the same standards as telephone companies.