Former Pepsi, RJR General Counsel Joins Brunswick
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Former Pepsi, RJR General Counsel Joins Brunswick

The Brunswick Group, the London-based communications firm that has been expanding its U.S. operations aggressively, has hired Robert Sharpe, former general counsel at PepsiCo and RJR, as a partner in its New York office.

Paul Holmes

NEW YORK—The Brunswick Group, the London-based communications firm that has been expanding its U.S. operations aggressively, has hired Robert Sharpe as a partner in its New York office. Sharpe, who was formerly general counsel at PepsiCo and RJR Nabisco, will work with the firm and its clients on critical communications assignments including mergers and acquisitions, litigation support, regulatory issues and corporate crises.

“Rob’s acumen and experience are a perfect fit with Brunswick,” says Steve Lipin, the firm’s senior partner in the U.S. “As a veteran of dozens of transactions, hundreds of lawsuits and experience at the highest levels of corporate America, Rob provides Brunswick and its clients with another competitive advantage.”

Sharpe will be joining a team that includes recent hires James Rubin, who served as assistant secretary of state for public affairs in the Clinton administration and was chief spokesman for Madeleine Albright; Steve Lipin, finance editor of The Wall Street Journal; and David Shapiro, formerly executive vice president at litigation public relations boutique Bork & Associates

Says Sharpe, “What I have learned over the past twenty-five years is that whether it’s a merger, crisis, lawsuit or other critical issue, communications is vital to success.”

From 1998 to 2002, Sharpe worked at PepsiCo, most recently serving as senior vice president, public affairs, and general counsel, reporting to the CEO and playing a lead role in acquisitions including Quaker Oats and Tropicana. Previously, Sharpe worked at RJR Nabisco, most recently as the company’s senior vice president and general counsel. He was also vice president, mergers and acquisitions for Tyco International. 

Brunswick has offices in Brussels, Frankfurt, Johannesburg, London, New York, Paris, and Washington D.C.

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