BOSTON—Jim Joyal, former president of Sterling Hager’s public relations operations, has joined forces with several other senior executives of the technology PR firm to create Shift Communications, described by its founders as “a new independent agency dedicated to the practice of high performance public relations.”
The new firm—which launches with 40 clients and “substantially all” of the employees of the former Sterling Hager, closed after the decision of founder Sterling Hager to pursue other interests—is headquartered in Boston, with additional offices in Washington, D.C., and San Francisco.
Joyal will be joined by managing director Todd Defren, and COO Ed Weiler.
The new firms “comes out of the gate with the rich heritage and experience of 40 highly talented senior managers and staff on established teams,” says Joyal. “Today, SHIFT is buzzing with the vitality and energy of a newly minted venture with high ambitions for its existing and future clients.”
Shift will offer solutions including market entry/repositioning, product launches, sales and lead generation, channel building, event support, investment attraction, corporate branding and reputation/crisis
“Generating media coverage is clearly not enough,” says Defren. “Our high performance-focused approach to public relations, coupled with the depth of our experience, unflagging determination, and innovative communications programs, delivers measurable results that directly generate revenues, build channels, attract investments, and move markets—objectives that are directly relevant to the client’s bottom line.”