LONDON—David Yelland, a columnist with The Times and senior executive with Rupert Murdoch’s News Corporation is joining Weber Shandwick as senior vice-chairman. Yelland previously served as editor of The Sun and deputy editor of The New York Post.
Working with Weber Shandwick’s U.K. & Ireland CEO Colin Byrne, Yelland will focus on enhancing Weber Shandwick’s media relations expertise, providing senior strategic counsel to clients, developing new business opportunities and serving as an ambassador for the Weber Shandwick brand.
“David’s appointment completes our line-up as the strongest senior team in the leading corporate communications, financial communications and consumer marketing communications consultancy in Europe,” says Byrne. “His experience across financial journalism, mass market communications and public policy issues makes him a perfect partner at the helm of the UK’s leading full-service PR agency.”
Yelland spent 14 years with News Corp. He joined as a city reporter for The Sun in 1990 and was quickly promoted to city editor and then sent to the United States as The Sun’s New York correspondent in 1992. In 1993 he joined Rupert Murdoch’s New York Post as deputy business editor. He was quickly promoted to business editor and then deputy editor of the paper.
The move reunited Yelland with former News International colleague Michael Prescott, who joined Weber Shandwick as vice-chairman in 2001, after serving as political editor of the Sunday Times.