NEW YORK—Peppercom has named Gene Colter to the newly created role of editorial director in the agency’s New York office. Colter joins Peppercom from The Wall Street Journal, where he spent the past two years as news editor in the Money & Investing section. In addition to helping manage the direction and content of the section, Colter was also responsible for launching Tracking the Numbers, a daily column that identifies and explains unusual stock movements and financial tricks that can mislead investors.
In his new position at Peppercom, Colter will be responsible for overall content, tone and direction of public relations and marketing materials. He will also contribute to writing workshops and mentoring, as well as media relations, strategic positioning, crisis management and media training, and “will provide a true journalistic perspective to all writing and media relations activities across the agency,” according to partner and senior director Deborah Brown.
Prior to joining The Wall Street Journal, Colter was the deputy managing editor of the Dow Jones News Service, the country’s premier financial news agency.