INDIANAPOLIS—Shannon Troughton, most recently the vice president of corporate communications for WellPoint, the country's largest health insurer, has launched a new public relations agency, VoxPop Public Relations, which will help companies and organizations accelerate their growth, profitability, reputation and market presence through media relations, product launches, new media, events and promotions, messaging and media training, trade show support, and issues management.
Current VoxPop Public Relations clients include dLife, a multimedia network serving the diabetes community; Tego, a designer and producer of high memory, passive RFID tags; MDdatacor, which extracts clinical data from transcription notes and combines it with claims, pharmacy and clinical data; and a specialty healthcare company in Atlanta that primarily focused in women's health, gastroenterology and anemia.
Troughton has worked in public relations for nearly 20 years, specializing in media relations, product promotion, government affairs, and issues and crisis management. At WellPoint, she led a team of 40 public relations professionals responsible for implementing communications programs for the 14 states in which the company operates, as well as the company's business units.
Previously, Troughton served as director of global communications for GE Healthcare, a $15 billion medical diagnostics and device business within General Electric, and as director of public and corporate affairs for Monsanto.