SAN DIEGO—Formula, a national public relations boutique with offices in New York, Los Angeles and San Diego, has been appointed by Shure Incorporated, a leading manufacturer of microphones and audio electronics, as its agency of record following a competitive review. The firm is charged with raising the brand’s profile through a program including an aggressive media relations campaign, social media strategy and execution, awards program and trade show support.
“We selected Formula based on its creative ideas, rich experience and acute understanding of the pro audio and consumer electronics space,” says Terri Hartman, marketing communications director at Shure.
The account will be managed by Formula’s business and technology division located in San Diego. Formula’s public relations program will specifically target professional and aspiring musicians, live sound and studio engineers, systems integrators, sound contractors and music consumers across all age groups, with a particular emphasis on the Gen Y demographic.