SAN FRANCISCO—Ruder Finn has been selected by Foster’s Wine Estates Americas to manage a Napa Valley promotional campaign for Beringer Vineyards. The agency’s team will embark on a cross-country mobile marketing tour in order to educate consumers on “How to Get to Napa Valley” without ever leaving their hometown. Lisa Duszak Novak, vice president and RuderFinn/West marketing practice manager, will lead the account.
“Given Ruder Finn’s impressive track record with PR campaigns on behalf of several of our brands, we are very pleased to continue our partnership with them,” says Rebecca Fine, public relations director at Beringer Vineyards. “From the get-go, their concepts were innovative, energizing and completely spot on, engaging consumers as well as the media and our trade partners.”
In the past year, the agency has conducted public relations campaigns for Stone Cellars by Beringer, Rosemount Estate, White Lie Early Season Chardonnay and Greg Norman California Estates.