Four Adds Pledger to Sponsorship Team
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Four Adds Pledger to Sponsorship Team

Four Communications has added Justin Pledger to its sports, arts and sponsorship team. Pledger joins from BSkyB, where he was responsible for creating and implementing Sky Arts’ award-winning sponsorship strategy.

Paul Holmes

LONDON—Four Communications has added Justin Pledger to its sports, arts and sponsorship team. Pledger joins from BSkyB, where he was responsible for creating and implementing Sky Arts’ award-winning sponsorship strategy, including support of the U.K.’s biggest public art event, Antony Gormley’s One and Other on the Forth Plinth in Trafalgar Square, and the development and implementation of its BAFTA-nominated website. 

 

Other projects included work with the English National Opera, English National Ballet, the Hay Festival and National Trust.

 

Pledger also brings with him more than 13 years experience in media, having worked in social and online marketing for Reuters, Associated Newspapers and EMAP developing cross media campaigns, and in the arts world for English National Opera where he secured one of the U.K.’s largest arts sponsorships.

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