LONDON—Four Communications has been appointed by Wyndham Hotel Group, one of the world’s largest hotel groups with more than 7,000 properites, to serve as its public relations representative in Europe, the Middle East, and Africa. Four will be responsible for building awareness of Wyndham Hotel Group’s portfolio of hotels as the company expands its presence in the EMEA region with flagship brands including Ramada, Days Inn and Wyndham Hotels & Resorts.
Four Communications was selected after a three way pitch and will deliver an integrated program by building relationships with press and consumers. Reporting to Andrew Dufty, vice president of marketing, the cross-agency team is led by Tim Lewis, a partner at Four.
Says Duffy: “Four Communications offered us the right mix of communications skills, digital management systems and geographical reach to meet this competitive brief. As a group, this is a significant step for us as we focus our attention on building our corporate and hotel brands in the EMEA region.”