Global PR Summit 2015
The most important event in the global communications world’s calendar.
The key global benchmark of PR agency rankings, industry size and global comms trends.
The most creatively awarded PR campaigns and agencies in the world.
The Holmes Report profiles marketing and communications innovators from across North America and EMEA.
In-depth annual research into the PR industry's efforts to raise creative standards.
Coverage of the World Economic Forum in Davos.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges around the world.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of healthcare PR and marketing.
Financial communications, sector news and mergers and acquisitions.
Coverage of global corporate reputation and communications news and trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
A high-level forum designed for senior practitioners to address the critical issues facing the profession.
Exploring the innovation and disruption that is redefining influence and engagement.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
Location-based social networking platform Foursquare has chosen M Booth as its new consumer PR agency.
Arun Sudhaman 03 Feb 2012 // 12:00AM GMT
NEW YORK--Location-based social networking platform Foursquare has chosen M Booth as its new consumer PR agency.
It is understood that M Booth secured the six-figure business following a pitch that featured a number of other consumer shops.
The business was previously handled by Kaplow Communications, which became Foursquare’s first retained PR firm in October 2010. Kaplow did not take part in the recent agency review.
Foursquare becomes the latest social networking service to hire consumer PR support. Last week, the Holmes Report revealed that LinkedIn had hired Maloney & Fox to reinvigorate its brand, while Twitter handed Edelman a short-lived project in mid-2011.
It is understood that M Booth’s duties will include consumer education, media relations and messaging. One source familiar with the review said that social networking sites such as Foursquare, LinkedIn and Twitter are all looking to build on their user numbers and develop the type of consumer interaction enjoyed by Facebook.
Foursquare PR manager Erin Gleason confirmed that the company had selected a new PR agency, but declined to provide further details. M Booth representatives also declined to comment.
Founded in 2009, Foursquare’s 15 million users make it the leader in the location-based social network category. However, the platform faces competition from Facebook, which recently bolstered its mobile geo-social offering with the acquisition of Foursquare rival Gowalla. Smaller competitors include Loopt, SCVNGR, and MyTown.
Foursquare’s user base tripled in 2011, with half of its traffic coming from outside the US. A venture capital round in mid-2011 valued the private company at around $600 million.
Arun Sudhaman 18 May 2015
Definitive picture of global PR industry emerges today, as the Holmes Report and ICCO launch the 201 ...
Aarti Shah 16 Apr 2015
While women make up about 70% of the PR workforce, they only hold about 30% of the top positions in ...
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup for Newsletter Sitemap
© The Holmes Report 2014