Franco PR Acquires Detroit Rival
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Franco PR Acquires Detroit Rival

Franco Public Relations Group, one of the largest independent public relations firms in the Detroit market, has acquired longtime competitor PR Associates. Terms of the acquisition were not disclosed.

Paul Holmes

DETROIT, March 27—Franco Public Relations Group, one of the largest independent public relations firms in the Detroit market, has acquired longtime competitor PR Associates. Terms of the acquisition were not disclosed.
 
In 2001, Franco earned $2.4 million in revenue and employed a staff of 20. PR Associates generated over $600,000 in revenue in 2001 with six full-time employees.
 
“This is a new chapter in Detroit’s rich public relations history,” said Maria Leonhauser Rosenau, president of Franco. “PR Associates’ legacy of solid PR counsel will not be forgotten; rather, it will be woven into the heritage of Franco. Through this acquisition we will enhance our client service capabilities, expand our team of counselors and position our firm for continued growth.”
 
Both firms are among the oldest in the Detroit market. PR Associates was founded by Beverly Beltaire in 1963 and acquired by Zosel in 1994. Franco was founded by Anthony M. Franco in 1964 and is owned today by Daniel Ponder, Pete Rosenau and Maria Leonhauser Rosenau.
 
“We are excited to be joining Franco,” said Frederick R. Zosel, president and principal of PR Associates. “It’s a great move for our clients and for us to be part of a larger organization with excellent resources and capabilities.” Zosel will join Franco as executive vice president.
 
Franco represents clients including Deloitte & Touche, Medimmune Solutia, and Yazaki North America. PR Associates works for the American Iron and Steel Institute, Tenneco Automotive, and Roland Berger Strategy Consultants, among others.
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