LONDON—Luke Fredberg has been named director of international corporate communications for CBS Corporation, based in the London offices of CBS Interactive. In the newly-created role, Fredberg will report directly to the corporate communications group in New York, as well as the executives in charge of CBS Corporation’s international operations, including CBS Interactive International, CBS Outdoor International and Last.fm.
He will be responsible for developing and implementing communications strategies for each business, and will serve as CBS communications’ international liaison for all internal communications matters.
Before joining CBS Corporation, Fredberg was director of communications for the world’s largest travel community, TripAdvisor, where he developed and planned consumer media relations campaigns across the European markets and India.
Previously, he worked as the head of European consumer and sponsorship PR for Visa, based in London and Paris and worked for Spin Communications, an Australian integrated communications agency.