RALEIGH, NC—French/West/Vaughan has been selected by WaterPartners International, a U.S.-based non-profit organization that provides safe drinking water and sanitation to people in developing countries, to develop and execute an integrated public relations and marketing communications campaign that will help raise awareness of the world water crisis, and showcase the steps WaterPartners is taking to fight it.
FWV is already conversant with the issues involved, since it provides pro bono public relations support for the Global Water Foundation, a non-profit organization dedicated to delivering clean water to the world’s neediest communities. WaterPartners is similarly committed to providing clean drinking water to communities in developing countries, forging partnerships with carefully-screened partner organizations to empower local communities to develop and sustain solutions to meet their own water needs.
“We were seeking an agency that not only offered multiple disciplines and a proven track record of success, but one that had extensive relevant experience and knowledge about the worldwide water crisis,” says Gary White, executive director of WaterPartners. “With its innovation, broad capabilities and strategic approach, we are confident in FWV’s ability to implement the goals and objectives we have for WaterPartners International.”